On February 7 at Hotel Peter & Paul in New Orleans, GQ will partner with the American designer Emily Adams Bode Aujla to stage a runway presentation—the inaugural GQ Bowl fashion show—showcasing her Spring 2025 Bode Rec. collection. You can watch it live on GQ.com.
The 2025 GQ Bowl is bringing the brightest and best-dressed stars from the worlds of sports, fashion, and entertainment together for an exclusive VIP party and all-access livestream. And it’s a nod to Bode Aujla’s ongoing homage to historical sportswear traditions.
Per Bode Aujla, her new Bode Rec. collection draws inspiration from her father’s football past (he played in high school and college), as well as the festive spirit of the Big Easy.
“There’s a throughline with the football narrative, but largely, what was so inspiring, we dove into this idea of parade culture, festival culture, homecoming parades,” the designer told The Business of Fashion earlier this month. “New Orleans has such a huge celebration of that culture.”
Mark your calendars for February 7, and in the meantime, here’s what you need to know ahead of the big night.
The GQ Bowl fashion show will take place at Hotel Peter & Paul in New Orleans at 7 p.m. ET/6 p.m. CT. For those at home, you can tune into the GQ.com livestream. Plus, catch all the buzzy red carpet coverage and more on GQ’s social media channels.
The official GQ Bowl livestream will kick off on GQ.com and GQ’s YouTube channel starting at 7 p.m. ET/6 p.m. CT.
The 2025 GQ Bowl is generously presented by Samsung Galaxy, Lexus, and Glenmorangie.